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Make Valentine's Day 365 Days a Year

Today, we were on-the-air for an hour on a “blow-torch” radio station in Albuquerque, New Mexico, talking about love, relationships, and Valentine’s Day. We had a blast!

It is always fun reaching the folks with our positive message about our love and marriage research over these past three decades.

And when it comes to this station, their reach is far and wide throughout the Southwestern USA. We are hopeful our message resonated well with the good folks of New Mexico and beyond.

What made this particular show notable today, and separated it from the hundreds of radio and television shows we have done, is a comment from someone who called in to the show. His name was “Frank” and his observation was right on and supported our research on successful love and marriage on six of the world’s seven continents!

Frank made a simple comment and it went like this – “Everyday of successful love and marriage is Valentine’s Day!” Truer words were never spoken! We could not agree more. Frank has it right!

Here’s the truth. If people who purport to be in love only express their love to the one they say they love on Valentine’s Day, their so-called “loving relationship” is questionable. We do not express this notion lightly! Here’s why.

Recently we penned an article entitled “The Seven Assumptions You Should Never Make About Valentines Day.” The gist of our message was this – never, ever, take the one you love for granted. Never, ever assume that Valentine’s Day – that once-a-year celebration of love – can take the place of 365 days of your expressions of love throughout the year.

No dozen roses, poignant Valentine’s Cards, and dinners out will ever replace your daily expressions of love for the one you love. None of your expressions of love will ever replace your time with the one you love. And frankly, none of these acts will ever replace the time they spend with you throughout the other 364 days of the year.

Make no mistake about it – Valentine’s Day is an important day of celebration for love. We don’t want to minimize this notion. But in the end, Valentine’s Day, as a celebration of love, should occur everyday – through expressions of love, simple acts of kindness, by the daily respect you show your lover, by your “actions of love,” and by the way you treat the one you love. Valentine’s Day should occur everyday of the year – all 365 days. And in a Leap Year, you get an extra day! What could be better than that?

Let everyday be Valentine’s Day. Love well! Simple things matter in love and marriage.

By Dr. Charles D. Schmitz and Dr. Elizabeth A. Schmitz

Authors of Golden Anniversaries: The Seven Secrets of Successful Marriage Winner of the INDIE Book Awards GOLD Medal for Best Relationship Book Winner of the 2009 Mom’s Choice Awards GOLD Medal for Most Outstanding Relationships and Marriage Book 2009 Nautilus Book Awards Winner for Relationships Look for Building A Love That Lasts due out in January 2010 published by Jossey-Bass/Wiley.

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